Last checked: 25 October 2026. Lia edits this guide. Sources: UNIBUS fares; hotel listings (October 2026).
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Overview
The Hotel Zone (Zona Hotelera) lines the bay north of Centro along Avenida Francisco Medina Ascencio, with beach resorts on one side and shopping on the other. I would stay here when you want a beach hotel and still plan to go into town.
Highlights
- A long, open stretch of bay beach.
- Resorts with pools, closer to town than Nuevo Vallarta.
- Shopping centres and supermarkets.
Getting around
Buses run constantly along the main avenue to Centro and Marina Vallarta for 11 MXN cash.
Who it suits
Beach holidays with easy trips into town and a short airport transfer.
Things to do nearby
Frequently asked questions
Where is the Hotel Zone?
On the bay between downtown and Marina Vallarta, along Avenida Francisco Medina Ascencio.
How do you get into town from the Hotel Zone?
Buses run along the main avenue to Centro and Marina Vallarta for 11 MXN cash.
Is the Hotel Zone the same as Nuevo Vallarta?
No. The Hotel Zone is still in Puerto Vallarta, closer to Centro. Nuevo Vallarta is the resort coast across the Ameca River in Nayarit.
